Culture-First Publicity · Strategic Communications
Positioning Brands,
Talent & Moments
At the center of culture. LPC Consulting leads high-impact publicity campaigns for brands, talent, and experiences shaping today's cultural landscape.
14+
Years of Experience
50+
Campaigns Led
6
Major Networks
100+
Media Placements
About LPC Consulting
Culture-First Publicity
& Strategic Communications
LPC Consulting is a culture-first publicity and strategic communications firm specializing in high-impact visibility for brands, talent, and experiences shaping today's cultural landscape.
With over a decade of experience across entertainment, media, and live events, LPC leads campaigns that don't just generate press — but position clients at the center of conversation, influence, and access.
About the Founder
Lauren Paige Woulard
Lauren Paige Woulard is a New Orleans–born communications executive, strategist, and cultural storyteller with over a decade of experience shaping narratives at the intersection of entertainment, culture, and media. Most recently, she served as Director of Communications at SHOWTIME / MTV Entertainment Studios, where she led press strategy across multiple Paramount brands including SHOWTIME, MTV, Comedy Central, CMT, and Paramount+.
During her tenure, Lauren oversaw high-profile campaigns and tentpole events such as the MTV Video Music Awards, CMT Music Awards, MTV Unplugged, and Behind the Music, and led publicity for Lena Waithe's The Chi, which achieved its most record-breaking season under her strategic guidance. Prior to Paramount, she held leadership roles at top entertainment PR agencies including The Chamber Group, One/35 Agency, and Allied Global Marketing, supporting award-winning projects such as Jon Batiste's Grammy-winning album of the year, as well as major film releases including Hidden Figures, Fences, and Suicide Squad.
Lauren's career spans film, television, music, fashion, and consumer brands, with experience across global studios and networks including Amazon Studios, Disney, Netflix, Warner Bros., OWN, NBCUniversal, FX, and FOX. She began her career in luxury fashion public relations with Cartier and Dolce & Gabbana and later led talent and media relations for Procter & Gamble's 'My Black Is Beautiful' initiative.
In addition to her corporate work, Lauren is a sought-after speaker and mentor, having presented at conferences such as Black Girls in Media, Digital Summit Series, Grind Pretty Fest, and HBCU Kings + Queens Conference. She holds a Bachelor of Arts in Journalism from Howard University and has been recognized as a Girl's Girl Trailblazer Award honoree during the 2026 Envision Me Conference, a 2024 Distinguished Communicator of Color by Diversity Action Alliance and a 2022 "Rising Tide" honoree on the Cablefax Most Powerful Women in Media list.
Now, through LPC Consulting, Lauren partners with brands, talent, and organizations to translate visibility into influence, access, and long-term positioning.
Career History
Experience
That Speaks for Itself
SHOWTIME / MTV Entertainment Studios
New York, NY
2021 – 2025
Director of Communications
- Led press strategy across multiple Paramount brands including SHOWTIME, MTV, Comedy Central, CMT, and Paramount+
- Oversaw high-profile campaigns and tentpole events including MTV Video Music Awards, CMT Music Awards, MTV Unplugged, and Behind the Music
- Led publicity for Lena Waithe's The Chi, achieving its most record-breaking season under strategic guidance
The Chamber Group
New York, NY
2020 – 2021
PR Manager
- Managed high-profile entertainment and media campaigns for A-list talent and major film releases
- Coordinated Jon Batiste's Grammy-winning album of the year campaign and press strategy
- Led publicity efforts for major film releases including Hidden Figures and Fences
One/35 Agency
New York, NY
2018 – 2020
Account Manager
- Developed and executed integrated PR campaigns for entertainment and lifestyle brands
- Managed media relations and press placements across top-tier entertainment outlets
- Coordinated award season campaigns and talent visibility initiatives
Allied Global Marketing
Atlanta, GA
2016 – 2018
Account Executive
- Developed and executed award-winning entertainment projects and major studio release campaigns
- Coordinated media outreach and press event logistics for high-profile campaigns
- Managed relationships with key entertainment journalists and media contacts
Cartier & Dolce & Gabbana
New York, NY
2011 – 2013
Luxury Fashion Public Relations
- Supported brand communications and media relations for luxury fashion houses
- Coordinated high-profile events and press coverage for seasonal collections
- Built relationships with fashion editors and luxury lifestyle media
Our Philosophy
We Don't Just Secure Press.
We Shape Perception.
Every campaign is built with intention — to align with culture, elevate positioning, drive meaningful visibility, and open doors beyond media.
Align With Culture
We don't chase trends.
Every campaign is rooted in cultural insight — positioning your story within the conversations that matter, not reacting to them after the fact.
Shape Perception
We don't just secure press.
We craft how audiences, media, and industry see you — building narratives that elevate your brand and open doors beyond a single headline.
Drive Meaningful Visibility
Placement with purpose.
Every interview, feature, and media moment is strategically selected to amplify your voice where it will have the greatest cultural impact.
Build Lasting Authority
Beyond the news cycle.
We translate moments into long-term positioning — turning press into partnerships, visibility into influence, and coverage into cultural capital.
What We Offer
Three Core Offerings
Designed to meet clients at every stage of visibility and growth.
Campaign Publicity
For cultural moments, launches, and high-impact events
- Strategic messaging & narrative development
- Targeted media strategy (top-tier + culture outlets)
- Media outreach & press placements
- Event-day press coordination
- Post-campaign reporting & analysis
Talent & Executive Visibility
For talent, and leaders building authority and presence
- Personal brand positioning
- Thought leadership strategy
- Targeted media placements & profiles
- Speaking & opportunity alignment
- Ongoing narrative development
Press Moments & Intensives
For press days, announcements, and short-term visibility pushes
- Focused media outreach
- Interview bookings
- Press coordination & execution
Partnerships & Brand Integration
For clients seeking brand alignment and sponsorship opportunities
Why LPC
What Sets Us Apart
Deep Relationships
Across media, entertainment, and culture — built over 14+ years of trust and results.
Proven Experience
Leading high-visibility campaigns for major networks, studios, and cultural moments.
Strategic, Not Transactional
Every campaign is built with intention — positioning, not just placement.
Long-Term Positioning
We translate moments into lasting cultural authority, influence, and access.
Let's Build Something
That Moves Culture
For inquiries, partnerships, or collaborations — let's start a conversation about your next move.
Specialties
Prefer a quick conversation?
Email Lauren directly